Inspiring the floral industry and its consumers to embrace local, seasonal, and sustainable flowers.

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@hazeldesignscapes loves elopements and so do we 💍 — Here is a preview of this week’s episode featuring Annika McIntosh of Hazel Designs!

Stream Episode 721 this Wednesday, June 18th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainability #sustainableflowers #elopementflowers #elopementflorist

A wonderful afternoon at @orangeriegarden in Millbrook, NY!! We sipped, snacked on delicious small bites, admired gorgeous local flowers grown by @sixdutchessfarm & @seedonhudson, learned how Xenia from @sweetearthco designs and hand-ties a spiral bouquet and met fabulous friends new and familiar!
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All to celebrate the publication of #theflowerfarmersbook by @debraprinzing + @robinavni
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A special thank you to @anthony.bellomo + @christopherspitzmiller and the team at @orangeriegarden
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Video + photo assistance thanks to Stacey Winnick @turnyourclutterintocash

Xenia D’Ambrosi of @sweetearthco creates a hand-tied bouquet at our book event!

Enjoy my conversation with Xenia D’Ambrosi of @sweetearthco here at @orangeriegarden 🌱
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#theflowerfarmersbook

Here at @orangeriegarden to promote #theflowerfarmerbook with Katie Tolson of @seedonhudson
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@robinavni @bloom.imprint

Truly, stopping to smelling the roses 🌹🌹🌹

‘Dolly Parton’ Roses from: @farmgalflowers

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers #redrose #gardenroses #roses

The Flower Farmers at
@floweraggregate
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Featuring @debraprinzing @sixdutchessfarm @seedonhudson & @farmgalflowers

This week we are deep diving into the many passions of one flower farmer, @montanaflowerfarmer! — If you are a flower farmer, what are some of your favorite hobbies and passions outside of flowers? 🌼

Take a peek at what is to come: Growing for retail floral shops is a very specific niche and today’s guest, Jamie Rogers of Killing Frost Farm in Helena, Montana, has a lot to share on this topic! Jamie co-founded the business with Carly Jenkins in 2014, the “killing frost” name a tongue-in-cheek reference to the extreme drop to freezing temperatures that can be brutal for flower farming. Today, Jamie farms solo and supplies retailers between Bozeman to the east and Missoula to the west and he celebrates the efficiencies of supplying larger quantities of unique perennials and annuals to florists who buy week in and week out throughout the season. We’ll wrap up this conversation with a peek into Jamie’s other passion – music – as he shares a new song from the upcoming album he recorded with @les_duck, the local band he performs with as drummer. It’s a great reminder for all of us to find work-life balance in this demanding world of flower growing and design.

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🧡

Photos by: @chasersofthelight

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

The cutest little chocolate bar from @farmgalflowers!! Eileen brought us these edible book-cover chocolates featuring #theflowerfarmersbook 👩🏽‍🌾💐📚
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Creative and tasty, originally for a workshop Eileen taught at @williamssonoma

The Flower Farmers comes to @longwoodgardens, with co-authors @robinavni & @debraprinzing and 2 of our featured farmers, Marly Surena-Lorens of @fenimore_rutland and Eileen Tongson of @farmgalflowers. Thanks to #slowflowersmember Janet Schuhl of @flowerfollyfarm for joining, too! It was great to see everyone!!

June is for the bloom 🌻🌹🌷🪻 We are so excited to welcome our NEW Slow Flowers Members to our society: @homegrowncutflowers!!!

#slowflowerssociety #slowflowers #slowflowersmovement #slowflowerscommunity #flowerfarmers #farmerflorists #florists #sustainableflowers

Growing for retail floral shops is a very specific niche and this week’s Slow Flowers Podcast guest, Jamie Rogers of Killing Frost Farm in Helena, Montana, has a lot to share on this topic!

Stream Episode 720 this Wednesday, June 11th!

Cover photo: @chasersofthelight
Farm: @montanaflowerfarmer

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

Excited to see YOU today at @hopeflowerfarm to celebrate the publication of #theflowerfarmersbook 4-6 pm today!

The time is NOW Slow Flowers Society ‼️ Here is your friendly reminder to place your orders for your 2025 American Flowers Week Bouquet Labels!

American Flowers Week is June 28 - July 4, 2025 💐🇺🇸❤️

Visit the link in our bio to secure yours today — www.slowflowerssociety.com

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers #americanflowersweek #americangrownflowers

American Flowers Week is June 28 - July 4, 2025 💐🇺🇸❤️

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American Flowers Week is the advocacy, education and outreach campaign co-produced by Slow Flowers Society, the Slow Flowers Podcast with Debra Prinzing and Slowflowers.com, the free, nationwide, online directory to Slow Flowers and the people who grow and design with them

.Inspired by the success of British Flowers Week, American flowers advocate and journalist Debra Prinzing created the U.S. version of the domestic flowers promotion campaign in 2015. She chose to launch the campaign during the week coinciding with July 4th, America’s Independence Day.

“Of course, like everyone in the Slow Flowers Movement, I believe that we should be celebrating American-grown flowers during all 52 weeks of the year,” she notes. “But by choosing to devote one full week to an awareness campaign, I believe we can heighten the attention on this cause – both in the media and in the public.”

In its 11th year, American Flowers Week has gained significant momentum generating more than 14.5 million impressions across social media platforms since its launch.

Prinzing encourages everyone involved in flower farming and floral design with America’s flowers to use the #americanflowersweek hashtag to draw attention to the campaign.

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Creative Credits: @passionflowersue
Photography: @amanda_dumouchelle
Model: Monique Montri
Studio: @imaginethreebeautystudio

American Flower Farms (Donated Stems & Blooms): @camflorinc, Choice Bulb Farm, oceanviewflowers, @zcallaslosangeles, @peterkortroses, @resendizbrothers, and @sonshine_farm

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers #americanflowersweek #americangrownflowers

Today’s podcast is also a @bloomwoodfloral FARM TOUR you can enjoy via our YOUTUBE channel: @slowflowerssociety 💐

Take a peek at what is to come: Visit an urban cutting garden with me today – and meet long-time Slow Flowers member Eleanor Blackford, a wedding florist whose studio produces designs using only what she grows on her 6,000-square-foot city lot in Seattle’s Beacon Hill neighborhood. You’ll learn more about what Eleanor grows, inspired by her English grandmothers and their prolific cottage gardens. After years running Bash & Bloom as a Seattle wedding and event business, Eleanor rebranded as Bloomwood Floral to reflect her shift from producing big “bashes” toward creating personalized, garden-inspired floral commissions for couples. With a desire to be entirely “slow” in her practices, this new model fits Eleanor and her husband Matt’s lifestyle as entrepreneurs and parents of two young children.

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🧡

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

Spreading love through flowers 🌼🌈✨ Pride flowers from: @district2floral @hometownflowerco @petalandpitchfork @willrettflowercompany @harrisflowerfarm @rhrhorticulture @fleurinc @emeraldevv

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers #prideflowers #pridemonth #flowerlove

From the garden to the altar 💍 This week we are thrilled to chat with urban farmer-florist Eleanor Blackford of @bloomwoodfloral!

Stream Episode 718 this Wednesday, June 4th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

Dedicating this reel to our most beloved season of them all: Peony Season 🩷

Peony pics from: @thefarmatoxford, @yellowpetalflowerfarm, @mayeshcleveland / @mayeshwholesale, @t.j._mcgrath_design / @thefloralsource, @harmonyhrvst, @barndogflowerfarm, @gholsongardens, @meadowviewflowers, @sunnymeadowsflowerfarm, @bluejasminefloral, @chathamfarm1770, @segolilyflowerfarm, @localcolorflowers

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainableflowers #sustainableflorals #flowers #mayflowers #mayflorals

Get your lovely dose of Lisianthus inspiration today as we go LIVE with Jennifer Kouvant and Hans Li of Six Dutchess Farm @sixdutchessfarm in LaGrangeville, New York!
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Jennifer and Hans are featured as the opening story in #theflowerfarmersbook -- just out and available from book-sellers everywhere!
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In anticipation of our in-person book party taking place on June 13th, we discuss the vitality and talents of local floral agriculture spanning from Hudson Valley to Westchester County and surrounding areas.
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We also discuss Best Practices for growing Lisianthus for the floral marketplace -- ready to get your own crop started?! This is a great conversation to inspire you.
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Check out details on The Flower Farmers and our book tour in our bio!
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Join us in June 13, 4-6 p.m., @orangeriegarden for a book-signing with @robinavni + @debraprinzing and featuring 3 amazing local flower farms for the pages of #theflowerfarmersbook:
@sixdutchessfarm
@sweetearthco
@seedonhudson

TWO interviews are more exciting than ONE, enjoy this week’s episode featuring @debraprinzing and @robinavni of @bloom.imprint, and our friend Daniel Sparler, Seattle-based horticulturalist and expert on botanical Latin!

Take a peek at what is to come: The Flower Farmers has been in the works for two years, as my co-author and the book’s creative director Robin Avni and I have poured our storytelling passion into the narratives and imagery that portray 29 North American growers. The book was released on May 6th by Abrams, and we’ve been in major celebration mode ever since. Today’s episode brings you to the lecture that Robin and I recently presented for the Northwest Horticultural Society, as we introduced the flower farming lifestyle and encouraged the audience to “garden like a flower farmer.” In the second part of this episode, you’ll hear a fabulous conversation I recorded with Daniel Sparler, Seattle-based horticulturalist and expert on botanical Latin, who served as The Flower Farmers’ horticulture consultant.

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🧡

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

Join Debra Prinzing in conversation with Christian Ingalls of Daisy Duke's Flower Farm(@daisydukesflowerfarm), a farmer-florist based on the Big Island of Hawaii!
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We featured Christian in the pages of #theflowerfarmersbook and today, she chats with Debra about growing temperate annuals like Zinnias in a tropical environment.
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Learn about how Christian juggles flower farming with wedding and event design, and hear about her adorable retail flower shop where locals and tourists alike can find her lovely floral creations.
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Transport yourself to Hawaii for just a moment and enjoy the trip!
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The Flower Farmers, co-authored by Robin Avni @robinavni and Debra Prinzing. Available now - see link in bio.
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Zinnia seeds: @johnnys_seeds
@bloom.imprint

Mark your calendars — ‘The Flower Farmers’ book tour is making it’s way to a floral location near you! 📌

Join @debraprinzing and @robinavni of @bloom.imprint as they visit inspiring destinations this Summer and are joined with a few featured farmer friends along the way!

📌 Follow the link in our bio for our complete list of book event stops, destination info, and tickets!

📌 Click the link attached to this post to purchase your very own copy of ‘The Flower Farmers’ today: www.slowflowerssociety.com

📸 Cover photo from @theflowerhat

#slowflowerssociety #bloomimprint #theflowerfarmers #sustainableflowers #floraleducation #flowerbook #flowerfarming #flowerfarmers #theflowerfarmersbook

Scenes from last night’s lecture and book signing for #theflowerfarmersbook, hosted by our friends @nwhortsociety at @bellevuebotanical.
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@robinavni and @debraprinzing shared stories of flower farmers across North America and their plant passions, followed by a Q&A and signing.
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We were especially excited to have VIPs at the event, including Nick Songsangcharntara and Tracy Yang of @jarncoflowers and Riz Reyes of @rhrhorticulture — all of whom are featured in the pages of our book. Mary Grace Long @ubiquitous_beauty - photographer extraordinaire - whose image of Jello Mold’s @jellomoldfarm beautiful hellebores is on the cover of our book, was a special treat.
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Onward: Moving to our East Coast events including June 8 at Hope Flower Farm @hopeflowerfarm (Virginia/DC/MD); June 10 at Longwood Gardens @longwoodgardens (Philadelphia); June 11 at Connecticut Flower Collective @connecticutflowercollective (Middletown); June 12 at Flower Aggregate @floweraggregate (Brooklyn/Williamsburg) and June 13 at Orangerie Garden @orangeriegarden (Westchester/Millbrook). We’d love to see you there!
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Floral arrangement by Gillian Mathews @garden.girl.seattle

This week on the Slow Flowers Podcast we are chatting with legacy growers Leon and Carol Carrier, and their son Lee of @plantmastersflowers, as they share the future of Plant Masters and how they have prepared the next generation to take on the leading role in the family buisness!

Take a peek at what is to come: The Carrier family has been growing cut flowers and plants for more than 40 years, raising their three children with a love for flowers, and keeping the business in the family as it transitions into the hands of the next generation. Plant Masters, the specialty cut flower farm owned by Leon and Carol Carrier, and their son Leon Carrier III, is based in the Maryland suburbs of Washington, D.C. The family floral enterprise supplies numerous farmers’ markets in the area, thanks to a year-round selection of floral design elements and more than 100 varieties, beginning with woody ornamental branches and early flowering bulbs in winter; hellebores, peonies, and perennials in spring; hydrangeas, sunflowers, dahlias, and other annuals in summer; and heirloom mums, winter greenery, and their famous winterberry branches by the year’s end. Join me for a fun conversation with all three, followed by a video tour of Plant Masters.

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🧡
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🎥: @royghenry

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

Coming to a city near you this Summer 2025 ✈️🚂🚕 — Follow the link in our bio for our complete list of book event stops, destination info, and tickets!

May 7 - Lake Forest Park, WA
May 18 - Mount Vernon, WA
May 21 - Bellevue, WA
June 8 - Waterford, VA
June 10 - Kennett Square, PA
June 11 - Middletown, CT
June 12 - Brooklyn (Williamsburg), NY
June 13 - Millbrook, NY

Click the link attached to this post to purchase your very own copy of ‘The Flower Farmers’ today: www.slowflowerssociety.com

#slowflowerssociety #bloomimprint #theflowerfarmers #sustainableflowers #floraleducation #flowerbook #flowerfarming #flowerfarmers #theflowerfarmersbook

Happiness is flowers... and @plantmastersflowers knows a thing of two just about that 🥰🪻💞

Stream Episode 717 this Wednesday, May 21st!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers
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🎥: Roy Henry

Fabulous Sunday event yesterday to celebrate the publication of #theflowerfarmersbook @christiansonsnursery @primrose.christiansons 💐🧑🏼‍🌾👩‍🌾📚
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Thank you to the amazing team at Christianson’s, including John & Emma and our hosts at Primrose, Sara Jo and Carrie!
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Ps, @robinavni enjoyed her first visit to @jellomoldfarm 🌱

#Repost @sunnymeadowsflowerfarm with @use.repost
・・・
Join us in July for a book signing and Farm Tour of the home farm! We’ve got lots of great things planned for our event Saturday, July 12. Your ticket includes:

- Coffee and pastries upon arrival
- A copy of The Flower Farmers book signed by Debra Prinzing (author), & Steve & Gretel of Sunny Meadows on their chapter - pages
- Farm tour of the home farm & greenhouses
- Flower arranging demo by Gretel
- Discussion with Jessica Cudnik of Takii Seed about the new upcoming lisianthus varieties in their breeding program, showcasing our trials.

The Flower Farmers, by Debra Prinzing and Robin Avni (@slowflowerssociety; @bloom.imprint)
Book cover photography by Mary Grace Long @ubiquitous_beauty
Hellebores grown by Jello Mold Farm @jellomoldfarm
Chapter feature: @flowerfarmer & @flowerfarmette
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#Teamwork#fieldplanting #thecrew #fieldcrew #teamsmff #smff #columbusflorals #freshcutflowers #flowerfarmers #local #greenhousefarming #flowerfield #flowersofinstagram #ohioflowers #columbusflorals #thecolumbusflowercompany

Adds color to your May feed 🌹🌷🌻🪻

Blooms from: @stemsbrooklyn, @resendizbrothers, @gardenwerks_flowerfarm, @coastalfloweresva, @thefarmhouseflowerfarm, @freckledbloomflower, @jlynnflorals, @seeing_color_in_the_garden, @terrabellaflowers, @belle_petale_, @threelittlebudsfarm, @northerly.flora, @jennycreekflowers, and @brickhouseflowerfarm!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainableflowers #sustainableflorals #flowers #mayflowers #mayflorals

Vivian Larson of Everyday Flowers @everydayflowers_farmer joins Debra Prinzing to chat about her amazing flower farming career and "what's in bloom" right now at her farm in Skagit-Snohomish county.
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We'll also highlight Vivian's chapter in The Flower Farmers (#theflowerfarmersbook) and Viv's expertise in heirloom mum selection, propagation, growing and harvesting.
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If you're in the PNW this Sunday, May 18th, come join us at Christianson's Nursery (1-3 pm) where Debra and Robin Avni @robinavni will be signing copies of The Flower Farmers. @christiansonsnursery @primrose.christiansons
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BONUS: Vivian will be in attendance and she'll sign her pages, too! And Diane Szukovathy and Dennis Westphall of Jello Mold Farm @jellomoldfarm will join us to do the same. We'll see you there!

Yesterday, Debra traveled to the Kitsap Peninsula (Washington) and met up with Riz Reyes @rhrhorticulture. Here’s a recap of their adventures to celebrate #theflowerfarmersbook 🌱

Our community is bettering our planet, one stem at a time 🌱

Hi, we are Slow Flowers Society, we take pride in inspiring the floral industry and its consumers to embrace local, seasonal, and sustainable flowers. As well as, promote domestic flowers and connects consumers with farmers, florists, designers and retailers!

To learn more about our Slow Flowers Society and directory, visit www.slowflowers.com

#slowflowerssociety #slowflowers #slowflowerssummit #slowflowersmovement #sustainableflowers #locallygrownflowers #localflowers #sustainability

Side hustles, flower farming, and floral design — We are talking these about these very topics today on the Slow Flowers Podcast with Marly Surena-Llorens of Fenimore & Rutland 🌱💐💸

Take a peek at what is to come: Marly Surena-Llorens was born and raised in the U.S., but her Haitian mother’s stories of tropical gardens filled with palms, crotons, and bougainvillea plants inspired her lifelong love of flowers. Yet, Marly says some of her most vivid floral impressions came from the BBC programs of her youth, when she watched period TV dramas in her family’s Brooklyn apartment. Today she gardens and grows cut flowers on two residential lots in Allentown, Pennsylvania, a college town located about one hour north of Philadelphia. Marly describes herself as a “farmer who designs,” and with just a quarter of an acre, her land produces enough flowers for Fenimore & Rutland’s seasonal bouquet subscriptions, wedding florals, and design workshops. I’m so thrilled that Robin Avni and I included Marly’s story in our new book, The Flower Farmers, and today you’ll meet her for our extended interview.

📸 all photos (c) Petra Somers

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🌱

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers #flowerfarming #floraldesign #farmerflorist

From the field to the FRONT COVER 👏🏼👏🏽👏🏿 We are thrilled to introduce you to the farmers behind the hellebores gracing the cover of ‘The Flower Farmers’ book, @jellomoldfarm!

Jello Mold Farm’s Diane Szukovathy and Dennis Westphall began as food farmers, planting a big orchard, berry crops, and vegetables. “We found out very quickly that there’s no way we could pay the bills selling at farmers’ markets,” Dennis recalls.

They did, however, discover that florists wanted to buy branches and foliage from their ornamental plants, including the fruit trees. With the addition of many other crops, including annual flowers and dahlias, Diane and Dennis developed a weekly delivery route to serve a network of Seattle flower shops.

They loved wowing florists with Jello Mold’s unique botanicals, but found this business model was limited because the route only served ten to twelve clients on a single day. Their landscaping work continued to subsidize the flower sales, and they wanted more stability for the business. “We had this mission of wanting to live on our own piece of land. But we had to figure out how to make a living from it in order to stay here.” In 2010, their community-building roots provided an inspiring solution as Diane and Dennis, along with fifteen other flower farmers from Washington, Oregon, and Alaska, established the Seattle Wholesale Growers Market, a producers’ cooperative, to sell flowers through a small Seattle warehouse.

Through the scrappy enterprise, Jello Mold has developed a reputation for its experimental farming approach, introducing uncommon plants to the marketplace, including winter-blooming hellebores and foliage crops.

‘The Flower Farmers’ book is available for purchase May 6th, (link in bio to preorder today) 📖💐🌱

Farm: @jellomoldfarm | @seattlewholesalegrowersmarket
Photographer: Mary Grace Long | @ubiquitous_beauty

#slowflowerssociety #bloomimprint #theflowerfarmers #hellebore #hellebores #sustainableflowers #floraleducation #flowerbook #flowerfarming #flowerfarmers

Learning about the origin of the name you choose for your business is one of our favorite pieces of information to date 😃 Enjoy this fun snippet of Marly Surena-Llorens of @fenimore_rutland and how her business name came to be!

Stream Episode 716 this Wednesday, May 14th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

“Farming with my mom gave me an important connection with my Hmong heritage, and I have absorbed much about my culture. She has taught me about being Hmong-American and that our culture, the beliefs, the values, and the rituals, are all rooted in agriculture.”

Tracy Yang and Nick Songsangcharntara did not set out to become flower farmers, but they are now first-generation American entrepreneurs who operate JARN Co. Flowers and grow thousands of blooms for the Seattle marketplace.

Both Tracy and Nick are children of parents who immigrated to the United States from Thailand. Nick was raised in Dallas and worked in his family’s Asian restaurants while growing up.

“The only gardening background I had before this was helping my dad grow in our backyard. I wanted to run away from the food service industry for a long time, but I never thought I’d be a farmer.”

As a teen and young adult raised in St. Paul, Minnesota, in the sizeable Hmong community, Tracy competed and performed in hip-hop dancing, but she also was expected to weed, do gardening chores, and help her parents in their food garden. “My parents were avid vegetable farmers. We had a half-acre farm. As a child, I hated it,” Tracy confides. “But look at me now!’

‘The Flower Farmers’ book is available for purchase May 6th, (link in bio to preorder today) 📖💐🌱

Farm: @jarncoflowers
Photographer: Missy Palacol | @missy.palacol

#slowflowerssociety #bloomimprint #theflowerfarmers #tulip #tulips #sustainableflowers #floraleducation #flowerbook #flowerfarming #flowerfarmers

Nothing says ‘I love you more’ than shopping + supporting locally grown flowers ❤️

We see our Slow Flowers Society members pouring their hearts and souls into making the most charming and love-filled gifts for her to admire this Mother’s Day season!

You still have time, visit www.slowflowers.com to discover new and exciting local flower farms and designers in your neighborhood, who pledged to support and honor the Slow Flowers movement 🌻🌷🌹🪻

✨Mother’s Day is Sunday, 5/11✨

🎞️ clips from: @roadsideblooms_shop @luckymflowers @gholsongardens @charleslittleandco @labellumflowers

#slowflowerssociety #slowflowers #slowflowerssummit #slowflowersmovement #sustainableflowers #mothersday #mothersdayflowers #flowersforher #locallygrownflowers #localflowers

More is MORE — Never let that dream stop 🤍

Based in Victoria, British Columbia, on Canada’s Vancouver Island, the idea for Fleuris Orchard & Blooms, which Julie opened in 2020, began some years earlier in her in-laws’ dahlia patch.

“I started to make little bouquets for their farm stand and then realized I wanted more. I wanted to make lush, elegant installations and very detailed wearables in pleasing floral palettes.” Julie’s in-laws offered her a little patch of land for flower growing.

Fleuris is now known for a proliferation of ranunculus, an expanding dahlia collection, and well over three hundred varieties of cut flowers, including tulip, masterwort (Astrantia), astilbe, poppy, pincushion flower (Scabiosa), and more choices to round out the seasons.

‘The Flower Farmers’ book is available for purchase May 6th, (link in bio to preorder today) 📖💐🌱

Farm: @fleurisorchardandblooms
Photographer: (Portrait and Garden): Lia Crowe | @liacrowe / (Flower): YUMI NAGUMO

#slowflowerssociety #bloomimprint #theflowerfarmers #astilbe #astilbes #sustainableflowers #floraleducation #flowerbook #flowerfarming #flowerfarmers

Debra Prinzing goes LIVE with Xenia D'Ambrosi of Sweet Earth Co. to discuss THE FLOWER FARMERS, her new book, co-authored with Robin Avni.

To some, the phrase “𝒆𝒗𝒆𝒓𝒚𝒅𝒂𝒚 𝒇𝒍𝒐𝒘𝒆𝒓𝒔” implies ordinary or common. But the blooms grown by experienced flower farmer Vivian Larson are anything but.

Her extraordinary crops supply some of the top floral studios and festoon luxury weddings around the Seattle region. Vivian has grown flowers for more than three decades on her family acreage in Stanwood, Washington, perched high on a bluff that enjoys vistas of the Olympic Mountains to the west and Skagit Valley to the north.

When her children were small and her husband, Jim Larson, a commercial fisherman, was away all summer, she sowed seeds of sunflowers and zinnias in the family vegetable patch to cut and sell five-dollar bouquets at a produce stand for extra cash. She soon gained a cult-like following among locals, and with weekenders who stopped to pick up flowers while driving to their vacation homes.

Her bouquet designs were different from typical roadside stand flowers. “For customers in the country, my flowers were cutting edge. I had flowers that people had never seen before.”

‘The Flower Farmers’ book is available for purchase May 6th, (link in bio to preorder today) 📖💐🌱

Farm: @everydayflowers_farmer
Photographer: Amber Fouts | @amberfouts / ( Flowers in windtunnel): Missy Palacol | @missy.palacol

#slowflowerssociety #bloomimprint #theflowerfarmers #heirloomchrysanthemum #chrysanthemum #sustainableflowers #floraleducation #flowerbook #flowerfarming #flowerfarmers

From Farmers’ Market to Elevated Retail — This week’s episode will make you want to bookmark it to your favorites ❤️❤️❤️

Take a peek at what is to come: Today’s episode centers around the stories of two of the book’s many floral entrepreneurs, as Abby Matson of Vermont-based @diddleandzen, and Julie Rémy of Victoria, British Columbia-based @fleurisorchardandblooms share their experience with retail channels to sell the flowers they grow. We recently hosted Julie and Abby during the May Slow Flowers Meet-Up, and today’s episode is the replay recording of that session. There are countless takeaways from this special focus on retail channels for locally-grown flowers and I’m excited to dive right in and introduce you to these gifted women who are shaping floral enterprises to fit their lives.

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms ✨

🎞️: Video clip from @diddleandzen
📸: Pics from @fleurisorchardandblooms

#slowflowerssociety #slowflowers #slowflowersmovement #theflowerfarmers #theflowerfarmersbook #sustainablefloristry #sustainabilty #sustainableflowers

About to go live with our book talk at @thirdplacebooks and our dear friend Riz @rhrhorticulture arrived with flowers from his garden. Watch at 7pm for our IG Live!!

Happy ‘The Flower Farmers’ book LAUNCH Day 🌼📖✨

The joy that we feel today and for the many days/weeks to come, we couldn’t feel happier or prouder for this special project to finally be shared with you —

We want to thank all 29 flower farmers, growers across North America, who participated in this important project: @sixdutchessfarm @plantmastersflowers @diddleandzen @fenimore_rutland @seedonhudson @sweetearthco @3porchfarm @everbloomfields @farmgalflowers @hopeflowerfarm @hollychapple @masaganaflowerfarm @redtwigfarms @sunnymeadowsflowerfarm @urbanbuds @killingfrostfarm @maxgilldesign @all_dahliad_up @daisydukesflowerfarm @theflowerhat @calhounflowerfarms @blossomandbranchfarm @seattlewholesalegrowersmarket @charleslittleandco @ojeda_farms @raindropfarms @everydayflowers_farmer @fleurisorchardandblooms @jarncoflowers @jellomoldfarm @farmgirlflowers @prairiegirlflowers @amystewart @kristengvy @cultivating_place.

Your stories and the images from your farms are so engaging, welcoming the reader into the world. A special shout out to all the photographers who captured these beautiful images!

You’ll enjoy meeting our growers and farmers, and we hope you take a deep dive into the special flower profiles that accompany each chapter. Learn why and how these flower experts specialize in growing the plants that add just the right element to floral arrangements.

To purchase your copy, follow the link in our bio or visit slowflowerssociety.com // abramsbooks.com!

💛

#slowflowerssociety #bloomimprint #theflowerfarmers #sustainableflowers #floraleducation #flowerbook #flowerfarming #flowerfarmers #theflowerfarmersbook

It’s a Red Letter Day here at Slow Flowers as we celebrate the Launch/Publication of THE FLOWER FARMERS: Inspiration and Advice from Expert Growers!!
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Congratulations to co-authors, @debraprinzing and @robinavni, and to the gifted growers, farmers, families, horticulture experts, AND photographers who helped to create this magnificent project.
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To celebrate, here’s an arrangement from a moment in the #slowflowerscuttinggarden this morning, created during the quiet calm after 18+ months of creative effort to produce, plan, write, design, and promote our new book.
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This seasonal spring arrangement honors our love of locally-grown flowers and the gardens and farms where they come from.

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@slowflowerssociety

Our Programs & Media Channels

The Slow Flowers Society is an inclusive community dedicated to
growing and design of local, seasonal and sustainable flowers and the promotion of those blooms in the floral marketplace. We deliver exclusive content
and resources to you via the following outlets.

Learn More

The Directory

The conscious choice for buying and selling flowers.

Find flowers, farms, florists and more.

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The Journal

Read the voices of Slow Flowers members and more! We cover sustainable floral design, local flowers and business branding in our online magazine.

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The Podcast

The Voice of the Slow Flowers Movement, our popular weekly Internet Radio show focuses on the business of flower farming and floral design.

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BLOOM
Imprint

Slow Flowers' publishing imprint develops books by and about Slow Flowers members, working with creatives to turn a great concept into a publication.

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American

Flowers Week

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Why Slow Flowers?

1.

Connecting

consumers to the source of their flowers.

2.

Celebrating

the art and science

of local, seasonal and sustainable flowers.

3.

Empowering

farmers and florists to make ethical business choices.

Read our Slow Flowers Manifesto

Raves and Reviews

Under the Slow Flowers banner, Debra Prinzing's work is helping to change the American floral industry and its environmental footprint for the better.

– The American Gardener Magazine

Changing your relationship
with flowers.

One stem at
a time.

In the past 365 days, #slowflowers generated more than...

98 Million Impressions

...on Instagram and Twitter.

– Keyhole.co

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