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Inspiring the floral industry and its consumers to embrace local, seasonal, and sustainable flowers.
![With the perfect ingredients, a storytelling design, and a picturesque backdrop... now that’s a ‘Northwest Narrative’ 🌿 Join us as we introduce our first 2025 American Flowers Week Botanical Couture look designed by Jennifer Reed of @jenniferdesignsevents!
Last fall, Jennifer Reed and Kelly Shore (@thefloralsource) traveled from their east coast studios to Forest Grove, Oregon, where they taught a holiday design workshop at one of @cfgreens’ satellite farms. The event was captured for Slow Flowers Journal’s Fall 2024 cover story,
photographed by Matt McDaniel.
Slow Flowers asked the women, whom are both American Flowers Week botanical couture designers for past seasons, whether they wanted to create a botanical couture look using classic Pacific Northwest greens and foliage.
Owner of Jennifer Designs, Reed said yes and took the lead, enjoying the chance to design with
freshly-harvested conifer greens, broadleaf evergreen sprays, and berry-laded boughs. While
also producing the two-day design workshop, Shore, owner of The Floral Source, found time to
assist her frequent collaborator.
The journey to discovering the vision is nothing short of adventure, GOONIES, playful nods, and evergreens — And that is what makes this year’s botanical couture look a complete BOX-OFFICE MASTERPIECE 🍃
[[For the full story, visit the link in our bio to enjoy our latest Slow Flowers Journal - Summer 2025 Issue]]
Happy American Flowers Week 🇺🇸❤️💐
DESIGN + CONCEPT: @jenniferdesignsevents
DESIGN ASSISTANT: @thefloralsource
FLORAL SOURCE: @cfgreens
MODELS: Madison Milgard
PHOTOGRAPHY + EDITING: Matt McDaniel
VENUE: Continental Floral Greens, Forest Grove, Oregon
#slowflowerssociety #slowflowers #botanicalcouture #floraldesign #americanflowersweek](https://scontent.cdninstagram.com/v/t51.82787-15/515373153_18518698183028225_7065498550515834574_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=1-7&_nc_sid=18de74&_nc_ohc=vMy4oJJ3Y4IQ7kNvwHQ26Lq&_nc_oc=AdlL3YkqpiLm9JiQrZEoS0rp7_417_XOWytZXMv2IKb0iokd8uY9F6Nem2OFVz4Bwe8&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=I1Bx_8o_C3T1kltdIuoAuA&oh=00_AfMnxSZzPzMP6nqA-VdHVzfSIpL0iXMF13bB862x00o90g&oe=686D5137)
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The Slow Flowers Society is an inclusive community dedicated to
growing and design of local, seasonal and sustainable flowers and the promotion of those blooms in the floral marketplace. We deliver exclusive content
and resources to you via the following outlets.
Why Slow Flowers?
1.
Connecting
consumers to the source of their flowers.
2.
Celebrating
the art and science
of local, seasonal and sustainable flowers.
3.
Empowering
farmers and florists to make ethical business choices.
Raves and Reviews
Changing your relationship
with flowers.
One stem at
a time.
In the past 365 days, #slowflowers generated more than...
98 Million Impressions
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– Keyhole.co
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