Inspiring the floral industry and its consumers to embrace local, seasonal, and sustainable flowers.

Become a Member

When building your perfect workspace, don’t forget the sweet sustainable characteristics and local charm ✨

Stream Episode 784 with @florawoodpdx this Wednesday, September 2nd!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

A wonderful introduction to flower farming and floral design with Beth Syphers and Keith Martin of @crowleyhouse @crowleyhousefarm 🌱
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This was a wonderful stop on the annual @gardencomm_gci nursery tour in Oregon!!
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Great way to showcase @slowflowerssociety and the #slowflowersmovement

This week we are chatting with our Slow Flowers Member who wears many wonderful hats — Science teacher, flower farmer, and floral designer! Enjoy our conversation with Sara Groeneweg of @bloomzflowerfarm, streaming now 👩🏼‍🔬🌱💐

Take a peek at what is to come: Bloomz Flower Farm is a 25-acre farm and design studio in Zillah, Washington, with gorgeous views of Mt. Adams, surrounded by beautiful farmland in all directions, including wheat and alfalfa production. Here, owner Sara Groeneweg has infused flower farming into all aspects of her life and business. After earning an agriculture education degree at Washington State University in 2000, Sara taught high school agriculture for eight years before starting her family. Now, in addition to raising two teenage sons, she teaches middle school science – one full-time job – while also growing more than 50 varieties of flowers at Bloomz Flower Farm for weddings, events, flower subscriptions, and market bouquets – her other full-time job. A natural teacher, Sara acknowledges that she is a crazy for flowers and loves sharing their beauty with others.

Listen or watch NOW on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowerspodcast #slowflowersmovement #sustainablefloristry

In the words of @dollyparton 🌱💐�✨

#slowflowerssociety #dollyparton #slowflowersmovement #dollypartonquote

This week we are chatting with science teacher, flower farmer, and floral designer Sara Groeneweg of @bloomzflowerfarm in Washington’s Yakima Valley 👩🏼‍🔬🌱💐

Stream Episode 783 this Wednesday, August 26th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

A conversation in the garden @hcpgardens with Julie Remy of @fleurisorchardandblooms
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#theflowerfarmersbook

What a special weekend getaway to celebrate the publication of #theflowerfarmersbook! Farmer-florist Julie Remy is featured in the book’s pages and she has curated a flower-filled weekend at @fleurisorchardandblooms 🌱
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Workshops, tours, conversations and book signings - all about #slowflowers and #sustainablefloristry

A lovely, summer cutting garden-inspired design, demonstrated by Susan Ryan of Garden Digs @gardendigs.
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Susan and @slowflowerssociety joined with @nwhortsociety to present a 2-hour gathering in Susan’s Tacoma garden.
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After a walking tour to join Susan as she clipped ingredients, we enjoyed her design demonstration with a custom ceramic vase from local potter @amysteelepottery.
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Thanks to @garden.girl.seattle @creativegardener & @debraprinzing for your support!!

This week we are chatting with Katie Lila, as she shares her latest news about “Follow the Blooms” and it’s new home at PBS Nationwide — PLUS she shares a sneak peek of the Slow Flowers Summit Episode! 🌏💐🤗

Take a peek at what is to come: Spokane, Washington-based floral personality Katie Lila is on a mission to make fresh flowers a cultural expectation. Not just a novelty, but a norm. She has navigated many facets of the flower-verse – from running a floral event business, to crafting large-scale art installations, and producing her floral-centric TV series. We first featured Katie as producer and host of “Follow the Blooms” in 2024 when it debuted on a live-streaming platform. Now the series has moved to PBS with a nationwide distribution that reaches 70% of public TV viewers across the country. I reunited with Katie last week at Bellevue Botanical Garden, where she previously filmed our Slow Flowers Summit in 2023. The “Flower Summit” episode is part of Season One. Bellevue Botanical Garden hosted a Follow the Blooms screening for members and volunteers. You’ll hear an update from Katie as we discuss manifesting one’s floral dreams, and a conversation with James Gagliardi, the BBG director, who discusses the importance of public gardens in the life of communities everywhere. Katie also generously shared a preview of her “Flower Summit” Episode. If you attended that fabulous event, you might just see yourself on the screen!

Listen or watch NOW on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowerspodcast #slowflowersmovement #sustainablefloristry

Happy Canadian Flowers Week to YOU 🇨🇦💐✨ Wishing you the best of the bounty + more — from your friends at Slow Flowers Society 💛

In the height of this special week full of Canadian blooms, we are happy to showcase our amazing Canada-based Slow Flowers Society members!

Thank you for sharing your passion and voice when advocating for the Slow Flowers Movement in your own backyards — @thelocalflowercollective, @theaugustpress, @bunkerhillflowerfarm, @prairiegirlflowers, @primrose.lane.farm, @cynthiazamaria, @masaganaflowerfarm, @blueeggsandblooms, @borealblooms, @foragedfloralsnewross, @thepetalandpollen, @wanderingbeeflowers, @fleurisorchardandblooms, @dahliamayflowerfarm, @jlynnflorals, @ladys.hat.farm, @countrycutflowers, @madvalleyfarm, @b_roseyandco, @honey.hill.farm, @harrisflowerfarm, Fulford Valley Flower Farm, @green_park_nurseries_inc, @marshdalefarmsmegan, and @theflowerwrangler.flowerfarm

#slowflowerssociety #slowflowers #slowflowersmovement #canadianflowersweek #canadianflowers

Enjoy a nice little sneak peek of this week’s podcast conversation with Katie Lila of @flowers.for.people, as we dive into a special @slowflowerssummit episode of “Follow the Blooms”, as it heads to PBS Nationwide 💐😍✨

Stream Episode 782 this Wednesday, August 19th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

This week we are chatting *NEW* book and the Slow Flowers Movement with Chloé Roy of @floramama__ 🇨🇦💐✨

Take a peek at what is to come: In her new book, Floramama, flower farmer Chloé Roy combines ecological growing practices, proven business strategies, and the artistry of floral design into a visually rich guide to small-scale floriculture. This Quebec-based farmer-florist originally published Floramama in her native French language in 2023, and now, New Society Publishers has translated it into English for the rest of us to savor and absorb. Chloé is a biointensive ecological flower grower and flower farming educator. She learned market gardening from expert vegetable growers and then leveraged her skills and knowledge to turn Floramama Farm’s 1.5 acres into a thriving, six-figure flower business. We’re thrilled that the Slow Flowers Movement is featured in the book’s opening pages, where Chloé writes: “I discovered the Slow Flowers movement, inspired by the Slow Food Movement. American author Debra Prinzing published her 2014 book Slow Flowers (and) her work helped create a wonderful flower-growing community in the United States and eventually around the world.” It’s the Slow Flowers journey that connected me with Chloé and her work, and you’ll love our conversation today, which includes a deep dive into Floramama, the book.

Listen or watch NOW on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowerspodcast #slowflowersmovement #sustainablefloristry

Always better late than never when it comes to finding out about International Cat Day! — We sure do love seeing your sweet, hardworking felines tend to your thriving floral businesses via social and irl 💐🩷✨

Enjoy some baby fur bosses in their element → @bloomsybox @greenearthgrowers @honey.hill.farm @lavenderandlocksfarm @resendizbrothers @bluedotblossoms

#slowflowerssociety #slowflowers #slowflowersmovement #catsandflowers #farmcat

It’s nearly the start of Canadian Flowers Week! (August 17-23, 2026) 🇨🇦💐✨ Join us this week as we meet @floramama__’s Chloé Roy as we kick off this floral-filled week and discuss the new English-language edition of her new book!

Stream the full episode this Wednesday, August 12th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #canadianflowersweek

This week on the Slow Flowers Podcast we are talking about, ‘Doing it All – Flowers, Plants, and Weddings’ with Corinne Bryson of @floragoodtimes in Beacon, New York! 🌆💐🪴

Take a peek at what is to come: In 2019, Corinne Bryson founded Flora Good Times, a retail plant and flower shop and design studio in Beacon, New York. Located on Beacon’s beautiful Main Street, in a lush, plant-filled jewel box of a space, Flora Good Times specializes in unusual houseplants and unconventional flower arrangements. Corinne has cared for and loved thousands of houseplants throughout her life, and has no plans to stop loving more. Proudly woman-owned, with a team of women creatives, Flora Good Times contributes a portion of its sales to fighting for justice in food and farming systems, human rights initiatives, and local community building. As Corinne says, “We believe in science and equity. We believe that plants aren’t decor, they’re a relationship. Education is the most important thing, and online advice is endless. We want to help customers weed through it all to know what really matters, so that they and their plant friends can take a deep breath and enjoy each other.”
Recently featured in the Summer 2026 issue of Slow Flowers Journal, Corinne enthusiastically said “yes,” when I told her I would be in the NYC area in late July and hoped to visit Flora Good Times in person. Located about 75 minutes by train north of Grand Central Station, Beacon is a charming town, with a vibrant downtown area. Join me on a tour of the flower and plant shop there, followed by a sit-down conversation with Corinne, filmed in the production studio located nearby.

Listen or watch NOW on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowerspodcast #slowflowersmovement #sustainablefloristry

Now, that’s the beauty of floral collectives 🤭💐✨ This week’s chat with @floragoodtimes is a floral filled one!

Stream Episode 780 this Wednesday, August 5th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

This week we have a fun interview and a beautiful floral design demonstration by Remy Greco-Brault of @labellumflowers ✨

Take a peek at what is to come: Labellum Flowers is a contemporary flower boutique in Bozeman, Montana, by the way of New York, Paris and Los Angeles. Founder Remy Greco-Brault describes Labellum’s style as hip, modern and organic. She writes: “We love mixing natural elements and incorporating rich textures into our work. With artistry and imagination, each arrangement tells a story and is as unique as our clients. We are inspired by the ever-changing seasons with all of their natural textures.” Celebrating its 15th birthday this year, Labellum Flowers works with gardeners and farmers in the region – especially during the warmer months in Montana — to combine as many vibrant local flowers as possible into their designs. In her own urban micro farm, Remy grows many flowers, foliages and textural elements to supply her shop and studio. Whenever possible, she loves to forage respectfully and ethically. Today’s episode features a floral design demonstration by Remy, using 85% Montana-grown botanicals. If you want to learn about Remy’s design, sourcing and pricing philosophy, check out the video interview where she challenges me to guess the retail price of a long, low centerpiece for a summer dinner party!

Listen or watch NOW on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowerspodcast #slowflowersmovement #sustainablefloristry

Instagram strolls are our fav — especially when we see a few of our members’ florals truly shine ☀️

Florals + Arrangements from 📸: @bochnerfarms @bluejasminefloral @pepperharrow_ @belfiorefarm @mountainbelleflowerfarm @sunnymeadowsflowerfarm @forageflorals @gratitudeflowersjoy @localcolorflowers @milkewayfarmsflowers @thefloweringfarmhouse @resendizbrothers

#slowflowerssociety #slowflowers #slowflowersmovement #slowflowerscommunity #sustainablefloristy

Spotted at @harvardbookstore with a personalized author inscription ⚽️⚽️⚽️📚📚📚#fsgbooks

Drum roll please… this week we are chatting about ‘Seasonal Floral Design’ with Remy Brault of @labellumflowers 🌹🌷🌻🪻

Stream Episode 779 this Wednesday, July 29th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

This week we are talking about NEW studio, NEW branding, and NEW community with @belle_petale_!

Take a peek at what is to come: @belle_petale_ is a boutique floral design studio located in Lakewood, outside Tacoma, Washington. For owner Teresa Rao, each of her made-to-order floral arrangements is created with a custom palette of seasonal flowers sourced in the Pacific Northwest from local flower farmers. Join me on a visit to Teresa’s new studio in Lakewood, where we discuss her focus on blooms and events. We wrap up the interview with a Bastille Day floral design demonstration!

Listen or watch NOW on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowerspodcast #slowflowersmovement #sustainablefloristry

It’s Awards Season:

Writing: Book (General Readership)
The Flower Farmers: Inspiration & Advice from Expert Growers
by Debra Prinzing and Robin Avni
Cover photo: @ubiquitous_beauty

Congratulations to our fellow recipients, Ellen Zachos, Teresa Woodard and Bevin Cohen

Publisher: Book (General Readership)
The Flower Farmers: Inspiration & Advice from Expert Growers
by Debra Prinzing and Robin Avni (BLOOM Imprint)

Congratulations to our fellow recipients, Kelly D. Norris and the American Horticultural Society

We love the beauty of a little re-branding ✨🤭✨

Stream Episode 778 this Wednesday, July 24th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

Enjoy TWO exciting conversations with @snocofloco leadership team’s Tracy Sundby and Beth Kendall, and a bonus chat with Alicia Schwede of @flirtyfleurs! 💐

Take a peek at what is to come: The Snohomish County Flower Collective is a regional wholesale floral hub founded in 2023 to bring together nearly 40 growers under one roof. Frequently called the Sno-Co-Flo-Co, the group is based in the historic town of Snohomish, about 35 miles north of Seattle, and most of their members have farms in Snohomish and nearby counties. Their home base is at Fleurs Creative, a floral design studio owned by Alicia Schwede, a longtime Slow Flowers member, floral educator, and advocate for seasonal design. Having a centralized location is a win-win for both Alicia and the farmers. As a community that serves both florists and the general public with high quality, fresh, and local flowers, SnoCo Flower Collective is changing the face of agriculture in an already vibrant farming region. Most of the flower farms are women-owned and their commitment to elevating local flowers and supporting one another is a valuable model. Join me in a conversation with the leadership team’s Tracy Sundby and Beth Kendall, and a bonus chat with Alicia Schwede.

Listen or watch NOW on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowerspodcast #slowflowersmovement #sustainablefloristry

Now, this is some wise advice from @snocofloco for ALL FARMERS 🌹🌷🌻🪻

Stream Episode 777 this Wednesday, July 15th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

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@slowflowerssociety

Our Programs & Media Channels

The Slow Flowers Society is an inclusive community dedicated to
growing and design of local, seasonal and sustainable flowers and the promotion of those blooms in the floral marketplace. We deliver exclusive content
and resources to you via the following outlets.

Learn More

The Directory

The conscious choice for buying and selling flowers.

Find flowers, farms, florists and more.

Find Flowers

The Journal

Read the voices of Slow Flowers members and more! We cover sustainable floral design, local flowers and business branding in our online magazine.

Read Up

The Podcast

The Voice of the Slow Flowers Movement, our popular weekly Internet Radio show focuses on the business of flower farming and floral design.

Listen

BLOOM
Imprint

Slow Flowers' publishing imprint develops books by and about Slow Flowers members, working with creatives to turn a great concept into a publication.

Discover

Slow Flowers Events

Experience and connect in person at our annual Slow Flowers Summit, ongoing Meet-Ups, Workshops and Events.

More Events

American

Flowers Week

Our annual campaign takes the stage during a week-long promotion highlighting domestic cut flowers and design.

Attend

Why Slow Flowers?

1.

Connecting

consumers to the source of their flowers.

2.

Celebrating

the art and science

of local, seasonal and sustainable flowers.

3.

Empowering

farmers and florists to make ethical business choices.

Read our Slow Flowers Manifesto

Raves and Reviews

Under the Slow Flowers banner, Debra Prinzing's work is helping to change the American floral industry and its environmental footprint for the better.

– The American Gardener Magazine

Changing your relationship
with flowers.

One stem at
a time.

In the past 365 days, #slowflowers generated more than...

98 Million Impressions

...on Instagram and Twitter.

– Keyhole.co

Our Loyal Sponsors

Slow Flowers sponsors support our work to connect consumers with florists, shops, studios, and farmers who supply and source domestic, seasonal and sustainably-grown flowers and Made-in-USA floral hardgoods and accessories.

Become a Sponsor