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Inspiring the floral industry and its consumers to embrace local, seasonal, and sustainable flowers.
![Inspiration is everywhere, but for @three_sepals, they have taken the inspo from their very garden to create magic with their 2025 American Flowers Week Botanical Couture look 🪻🌻🌷🌹
Andee Zeigler owns Three Sepals, a Portland, Oregon-based studio for ceramics, floral art, and bouquets. She grows flowers to share with neighbors, occasionally selling buckets of blooms to DIY designers. She embellishes her pottery using creamy, earthy, and aqua blue glazes in distinctive scallop patterns.
That detail appears in Zeigler’s most recent botanical creation, a ruffled skirt with sections of feverfew placed in scallop patterns, and curved sword fern scallops across the hemline. She fashioned the skirt, purely for the joy of it, collaborating with her husband Alex Dickey to photograph the look one recent summer’s day.
“I love making botanical couture,” Zeigler proclaimed. With a “unicorn” property equivalent to four city lots that add up to just under one-half-acre, there is plenty of soil for the Three Sepals garden. Each year at the end of the season, she harvests everything still in bloom to create wearable looks for herself, her family, and her friends. “I spend all year growing this garden and there’s an abundance of everything here. Why not be ‘in the garden, in the garden’!”
[[For the full story, visit the link in our bio to enjoy our latest Slow Flowers Journal - Summer 2025 Issue]]
Happy American Flowers Week 🇺🇸❤️💐
DESIGN + CONCEPT: @three_sepals
PHOTOGRAPHY: Alex Dickey
#slowflowerssociety #slowflowers #botanicalcouture #floraldesign #americanflowersweek](https://scontent-sea1-1.cdninstagram.com/v/t51.82787-15/515899142_18518893288028225_2739172745650258172_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=1-7&_nc_sid=18de74&_nc_ohc=lwC1jIbWtcgQ7kNvwE8Fclh&_nc_oc=AdnK_cJlIxlXXgMPfvCWbDdhcaxsD7YRsvyWqs5kp4IcL6BjLe7a6LrLt2n9tf7EJVg&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=eviXH0Mra3cJXfOWVkI2dQ&oh=00_AfTp4MxYVLaK91_-sVineCk0Rmy6mdAYMAeYaWoLlaiJSA&oe=6882ED4A)
![Blooming for success is exactly what @stockbridge_floraldesign is doing especially for American Flowers Week! 🌼
Professor Sarah Berquist teaches farmer-florists of the future through the sustainable flower farming and floral entrepreneurship curriculum at the Stockbridge School of Agriculture at University of Massachusetts in Amherst, Massachusetts.
During spring semester, she challenged her Farmer-Florist Practicum students to join Slow Flowers’
American Flowers Week campaign with their own botanical couture designs. For many, this was their first foray into wearable florals, and like most of the projects Berquist assigns, the young floral artists and growers fearlessly embraced the opportunity to creatively experiment with local and seasonal blooms.
With “Student Life” as their prompt, class members brainstormed design themes around familiar
university, agriculture, and farmer-floristry themes. Four design concepts emerged: The Shirt, The Boots, The Backpack, and The Graduates. “Everyone liked the symbolism of education and creativity,” said Allison Virzi, a graduating senior and teaching assistant in the program. Added Sarah Johnson, “We had so much going on at the end of the semester. We were growing for plant sales and we were also making bouquets for markets. We kept asking ourselves, ‘how are we going to be able to do this?’ But, we obviously found the time and it was definitely worth the experience!”
[[For the full story, visit the link in our bio to enjoy our latest Slow Flowers Journal - Summer 2025 Issue]]
Happy American Flowers Week 🇺🇸❤️💐
DESIGN + CONCEPT: @stockbridge_floraldesign
STUDEN PARTICIPANTS: @elizabethaeryn, @stemandshellfloral, @allie_virzi, @char.bayer, @mmelrm_, @sarah.olivia316, Susan Nadeau, and @basilsprigg
#slowflowerssociety #slowflowers #botanicalcouture #floraldesign #americanflowersweek](https://scontent-sea1-1.cdninstagram.com/v/t51.82787-15/514903797_18518888119028225_8856780447548287858_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=104&ccb=1-7&_nc_sid=18de74&_nc_ohc=K6XIdilbCw4Q7kNvwEdXepK&_nc_oc=AdndT-W-FrffXJxmsgyqZ3kVjOgacKDmZ4GAW-amUWsxsekBWo_S3XfvkoaYCdbQ-zw&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=eviXH0Mra3cJXfOWVkI2dQ&oh=00_AfShsi44pxrdIKQOYOok2ZJzfl8F2FuKgtN69CEaZ7yQow&oe=6882D0F8)
![Say YES to the dress as we LOVE this year’s romantic botanical couture creation by @waverlyflowerco 💍
Growing and designing wedding florals is part of Waverly Flower Co.’s brand, so it’s no surprise. that Alanna Messner-Scholl reimagined a bridal gown fashioned not from silk yardage, but with a flurry of tulip petals from her own tulip harvest.
For the Philadelphia area farmer-florist, the character of her selected venue complements the dreamy botanical couture concept. Messner-Scholl’s editorial-style photo shoot took place at Elkins Estate, an historic manor built in 1898 and situated on 42-acres in Elkins Park, Pennsylvania. “It felt like we were in an elegant setting in the French or Italian countryside,” she said. The collaboration with Tess Schilke was fortuitous, because the photographer was quite familiar with Elkins Estate from previous bookings. “This location is so ornate, you almost don’t need flowers; they’re just kind of an accent to complement the rooms,” Messner-Scholl laughed, adding that she’s planning flowers for a 2026 ceremony at the property.
The models, Shannon McConnell and Brett Morris, are clients of Waverly Flower Co., and they plan to marry in October. “Having already met Shannon, I imagined her wearing the silhouette of a slender, strapless gown with a neck scarf that draped over her shoulders,” Messner-Scholl explained.
[[For the full story, visit the link in our bio to enjoy our latest Slow Flowers Journal - Summer 2025 Issue]]
Happy American Flowers Week 🇺🇸❤️💐
DESIGN + CONCEPT: @waverlyflowerco
DESIGN ASSISTANT: @ellianamadison
FLORAL SOURCE: @waverlyflowerco
MODELS: @shanmcconnell + @brettmorris10
PHOTOGRAPHY: @tess.schilke
VENUE: @elkinsestate
#slowflowerssociety #slowflowers #botanicalcouture #floraldesign #americanflowersweek](https://scontent-sea1-1.cdninstagram.com/v/t51.82787-15/516515032_18518884015028225_8705620557962529246_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=104&ccb=1-7&_nc_sid=18de74&_nc_ohc=2EGJ3mxCxswQ7kNvwFPUlvh&_nc_oc=AdmNv5uBC2h2nt4Cp0hR4WEtAB1wjsDrT9jxx6PtkTfHlBaUy1rre4iVrTfeiyHHQCI&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=eviXH0Mra3cJXfOWVkI2dQ&oh=00_AfSQU60XF7gRI5Qj7Jpn7DKSF9JzsGWz2TCK2WSrhCDP0Q&oe=6882C29A)
![With the perfect ingredients, a storytelling design, and a picturesque backdrop... now that’s a ‘Northwest Narrative’ 🌿 Join us as we introduce our first 2025 American Flowers Week Botanical Couture look designed by Jennifer Reed of @jenniferdesignsevents!
Last fall, Jennifer Reed and Kelly Shore (@thefloralsource) traveled from their east coast studios to Forest Grove, Oregon, where they taught a holiday design workshop at one of @cfgreens’ satellite farms. The event was captured for Slow Flowers Journal’s Fall 2024 cover story,
photographed by Matt McDaniel.
Slow Flowers asked the women, whom are both American Flowers Week botanical couture designers for past seasons, whether they wanted to create a botanical couture look using classic Pacific Northwest greens and foliage.
Owner of Jennifer Designs, Reed said yes and took the lead, enjoying the chance to design with
freshly-harvested conifer greens, broadleaf evergreen sprays, and berry-laded boughs. While
also producing the two-day design workshop, Shore, owner of The Floral Source, found time to
assist her frequent collaborator.
The journey to discovering the vision is nothing short of adventure, GOONIES, playful nods, and evergreens — And that is what makes this year’s botanical couture look a complete BOX-OFFICE MASTERPIECE 🍃
[[For the full story, visit the link in our bio to enjoy our latest Slow Flowers Journal - Summer 2025 Issue]]
Happy American Flowers Week 🇺🇸❤️💐
DESIGN + CONCEPT: @jenniferdesignsevents
DESIGN ASSISTANT: @thefloralsource
FLORAL SOURCE: @cfgreens
MODELS: Madison Milgard
PHOTOGRAPHY + EDITING: Matt McDaniel
VENUE: Continental Floral Greens, Forest Grove, Oregon
#slowflowerssociety #slowflowers #botanicalcouture #floraldesign #americanflowersweek](https://scontent-sea1-1.cdninstagram.com/v/t51.82787-15/515373153_18518698183028225_7065498550515834574_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=1-7&_nc_sid=18de74&_nc_ohc=1AYxuQb1oQQQ7kNvwEPQpRx&_nc_oc=AdklcRdL3pDp6fDiXyCfxxiKrkoFZH-xeH61m88OAPa6ZEoqY86UDq7_DmEr6AwbJUw&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=eviXH0Mra3cJXfOWVkI2dQ&oh=00_AfSyU6FPVbU8YhqAn1POqXdptM4s4oL9JIcWBzYT8SNaDg&oe=6882D9B7)
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The Slow Flowers Society is an inclusive community dedicated to
growing and design of local, seasonal and sustainable flowers and the promotion of those blooms in the floral marketplace. We deliver exclusive content
and resources to you via the following outlets.
Why Slow Flowers?
1.
Connecting
consumers to the source of their flowers.
2.
Celebrating
the art and science
of local, seasonal and sustainable flowers.
3.
Empowering
farmers and florists to make ethical business choices.
Raves and Reviews
Changing your relationship
with flowers.
One stem at
a time.
In the past 365 days, #slowflowers generated more than...
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– Keyhole.co
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