Inspiring the floral industry and its consumers to embrace local, seasonal, and sustainable flowers.

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Our 2026 Slow Flowers Floral Insights and Industry Forecast with @debraprinzing is HERE!!! — We would love to hear your feedback. When you are finished streamings, please share in the comment section (OR DM 😁) about how these themes fall into your business model this coming year!

Take a peek at what is to come: As we enter the 13th year of publishing our Slow Flowers Floral Insights and Industry Forecast, new impressions continue to infuse our mindsets and enthuse us. The Year 2026 presents a consequential time in our industry. We have been impacted by economic challenges that affect consumer confidence and spending choices; we’ve been clobbered by supply chain and tariff constraints; and we’ve continued to see consolidation and closures among large-scale players in the marketplace. As we look at “what’s next,” I believe we have even more reasons to feel confidence that Seasonal, local, and sustainably-grown flowers are more than relevant and essential for the present day. During the coming year, when little is certain and the terrain is uneven, consumers are drawn to what they can control. The notion of “Taking Control” is a remedy, an antidote, to the pressures and distractions that abound. As I share the 2026 forecast, you may recognize some of the themes as an affirmation of what’s taking place in your floral enterprise – I would love to hear how this inspires you for the coming year.

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

This week we turned one of our bonus @slowflowerssummit sessions into this week’s episode ✨ Enjoy a sneak peek at what’s to come and how our yearly ‘Slow Flowers Floral Insights and Industry Forecast’ were born!

Stream Episode 754 this Wednesday, February 4th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

Ring, ring, ring… 2016 is calling 📞💐✨

Take a peek at what is to come: There’s an Instagram trend going around as we flash back to 2016, sharing highlights from one decade ago. Today’s episode does just that, as I reunite with Hudson Valley farmer-florist Marybeth Wehrung of @starsofthemeadow . In 2016, I visited Marybeth, toured her farm, and interviewed her about the emerging local floral scene in her region. Today, many of those dreams of creating a hub for seasonal and sustainably-grown flowers have come to life. Learn how Marybeth has manifested a more sustainable future for her farm by finding new and larger land and negotiating a 10-year lease, which ensures stability and allows for growth into on-farm retail and higher-value crops. It’s a fun reunion and I’m so happy to share it with you today.

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

Sometimes you can’t help what you’ved been drawn to, let Marybeth Wehrung of @starsofthemeadow share her story during this week’s pod 💐

Stream Episode 753 this Wednesday, January 28th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

Together, we bloom.

Community solidarity is such a beautiful thing. It’s a bond, a unity of individuals who share common values, goals, experiences, or challenges. It acts as a collective strength that generates trust and cooperation while it invokes standing together for the common good.

Minnesota will always hold a special place in the story of Slow Flowers Society. We have such fond, special memories of our 2019 Slow Flowers Summit in the Twin Cities.

We cherish the important connections we made while deepening our love for the Minnesotans, the farmers, the florists, and the flowers.

Together, we are so much stronger.

We stand with Minnesota.

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

Heard 2016 is back — Excuse us as we deep dive into our archieves to see what life was like for Slow Flowers Society in 2016 ✨

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

At the Slow Flowers WORLDWIDE Summit, Max Gill returns to teach and we are thrilled.

His session: “Florist’s Guide to Cultivating and Designing With Clematis”
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A luxury wedding and event florist who has developed an enviable clematis collection in his own cutting garden, Bay Area designer Max Gill considers clematis the special defining detail for many of his floral creations.
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In “The Flower Farmers,” a book by Debra Prinzing and Robin Avni, Max introduces his favorite clematis varieties, adding: “There are literally hundreds still to discover . . . I love that there’s no end to the varieties – and I love that ‘cousins will marry,’ a quote from a gardener whose name I don’t remember that refers to how readily clematis naturally hybridize!”
. In his presentation, Max will share his advice on favorite species and cultivars for the garden (and vase) and tips on when to plant and how to harvest. He’ll end the session with a design demonstration featuring clematis as the star! . Here's a bit more about Max Gill: After receiving his degree in Environmental Science from UC Berkeley, Max Gill was compelled by more creative pursuits, eventually finding floral design the perfect medium as it seemed to him to draw from all of his greatest passions: gardening, sculpture, painting and art and theater history.
Originally from upstate New York, Max has called the Bay Area home for over 40 years. Perhaps best known for his work at Chez Panisse where he did the flowers for two decades before stepping aside in 2024, Max started Max Gill Design in 2005 and now offers full floral services for weddings, special events and private clients such as Alice Waters, Michael Pollan, and Lauren McIntosh.
Informed by natural process, Max’s work is distinguished by his reliance on specialty blooms and botanical rarities gleaned from local growers, his own formidable cut flower garden in Oakland, and a long list of bay area nurseries.
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Registration link in our bio fo @slowflowerssummit Jan. 30-31 online!

Our Slow Flowers Society is bettering our communities, one Slow Flowers stem at a time 🌱

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Hi friends, we are Slow Flowers Society, a growing community dedicated to promoting local, seasonal, and sustainably grown flowers. We take pride inspiring the floral industry and communities by championing florists, flower farmers, educators, and flower lovers; Together we’ve taken the pledge to provide and educate our communities of supporting the Slow Flowers Movement through education, advocacy, and connection.

With the success of our Slow Flowers award-winning online directory, we have made it our mission to help you find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers who are committed to using American-grown flowers... now in Canada, too!

Through our branded programs, like the Slow Flowers Summit, our society’s passion for leading the industry toward a more transparent, ethical, and community-centered floral economy is always on the forefront as a society — To learn more about our Slow Flowers Society and directory, visit www.slowflowers.com 🌱

#slowflowerssociety #slowflowers #slowflowerssummit #slowflowersmovement #sustainableflowers

Native flowers are the topic of this week’s Slow Flowers Podcast episode, featuring Deb Majerus and Joel MacDonald of Minnesota’s @ironbutterflyfarm 🦋

Take a peek at what is to come: On a sweet, 6-acre country parcel in Rochester, Minnesota, Deb Majerus and Joel MacDonald are creating a place of beauty and sanctuary, spreading joy to their community as an oasis just beyond busy roads, paving and residential developments all around. Minnesota natives who dated in high school and reunited years later, Deb and Joel grow spring perennials, peonies, and specialize in native plants for floral design and to create a more welcoming, regenerative habitat for their farm. I sat down with this engaging couple recently to hear more about their story and the path that led them to flower farming, inspired by their passion for the Slow Flowers Movement and their growing expertise in the benefits of native plants.

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

The power of native flowers 🌻🪻🐝🌷🌹 Enjoy a sneak peek of this week’s Slow Flowers Podcast episode featuring Deb Majerus and Joel MacDonald of Minnesota’s @ironbutterflyfarm 🦋

Stream Episode 752 this Wednesday, January 21st!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

��“The time is always right to do what is right.” - Martin Luther King Jr.

🦋💐📹: @mermaidcityflowers

#mlkday #martinlutherkingjr #slowflowers #slowflowerssociety #slowflowersmovement

The ranunculus are the star of the Slow Flowers Podcast show this week ⭐️ — Join us as we share an inspiring and educational replay of our Slow Flowers Member Meet-Up presentation with Brooke Palmer of @jennycreekflowers!

Take a peek at what is to come: According to Brooke Palmer, the ranunculus is THE iconic bloom of early springtime. A seasoned grower and owner of Jenny Creek Flowers, based outside of Ithaca, in New York’s Finger Lakes Region, Brooke grows a wide array of specialty cut flowers that she sells through her flower CSA and a seasonal U-Pick program. Students take her workshops in person, including a successful dahlia-growing course, and she sells bulbs, tubers and plants to avid gardeners. After trialing the best ways to grow ranunculus, Brooke has landed on a successful approach that tailors her methods to the grower, depending on issues like zone and geography. Last week, Brooke revealed her ranunculus-growing secrets with the Slow Flowers community during our monthly meet-up session. Today, you’re in luck, because we’re sharing the replay recording from that session. Learn Brooke’s tips and techniques for success with growing ranunculus, the gorgeous, spring-blooming flower.

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

Congratulations to @shaneconnollyandco for today’s honor!!!
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We are so excited to learn from this iconic leader in sustainable floristry at the @slowflowerssummit on Jan 30-31!!
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Please add your good wishes to Shane!!’ #mbebritishempire #royalflorist

Gather around, we have a bloomin’ ranunculus story to share thanks to this week’s Slow Flowers Podcast guest, Brooke Palmer of Jenny Creek Flowers 📖🌸✨

Stream Episode 751 this Wednesday, January 14th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

Friends don’t let friends miss the 2026 VIRTUAL @slowflowerssummit — We remind them purchase that ticket & get inspired from the comfort of your own living room, studio space, gardens, and beyond💡🌍💐

If you have been going back and forth with your decision based on schedule or dates; have no worry, our 13 pre-recorded sessions to be presented in a course of 2 days will be YOURS to watch at your leisure for 3 full months!!

Join us LIVE January 30-31, 2026 to engage and chat LIVE with our presenters for maximum inspiration, insights, and community!

Shop now at www.slowflowerssummit.com // Visit the link in our bio ✨✨✨

#slowflowerssummit #slowflowers #slowflowerssociety #slowflowersmovement #slowflowersworldwide

Luxury design with seasonal and local flowers with Susan Chambers, owner of San Francisco-based @bloomincouture — That’s the title of this week’s podcast! Also, we are excited to share that this week our Slow Flowers Podcast episode has has an inspiring floral demo for your viewing at Slowflowerspodcast.com or on our YouTube channel: Slow Flowers Society 🎙️💐✨

Take a peek at what is to come: Luxury floral designer Susan Chambers, owner of San Francisco-based bloominCouture. She’s a longtime Slow Flowers member whose high-end residential and corporate clients support her sustainable values, which do not compromise her design aesthetic or her approach to seasonal sourcing. Many of you first met Susan when she and her shop appeared in our 2021 book, Where We Bloom. Since opening doors of her postage-stamp-sized storefront in San Francisco’s Russian Hill neighborhood in early 2020, Susan has provided bespoke florals with an emphasis on locally-grown, foam-free designs. Later, she expanded bloominCouture to include a production and workshop space, just one door down, where a team of designers works daily to fulfill standing orders from a number of luxury retailer brands and residential clients. You’ll be inspired listening to Susan and watching her process ~ I know I was!

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty sustainableflowers

It’s a New Year full of more tools, more insights, and MORE inspiration 💐 Join us Friday, January 9th at 9:00 am PST as we welcome Brooke Palmer of @jennycreekflowers as our first special guest of our 2026 edition of our Slow Flowers Society Member Meet-Up!

We are talking the topic “LET’S GROW RANUNCULUS” in which Brooke will share her practical tips and expert advice to help you grow beautiful ranunculus — and you’ll want to join us and bring your questions!

Also, we will have a drawing for one free spot in Brooke’s upcoming course: Grow Ranunculus This Spring: A Step-by-Step Course for Stunning Blooms!

We hope to see you there! Register now at the link in our bio — or drop a “🌱” in the comments and we will dm you the link!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty

Bloom into the New Year with a fun mini podcast preview with longtime Slow Flowers member & self proclaimed ‘maximalist’ Susan Chambers of San Francisco-based bloominCouture! 💐✨✨

Stream Episode 750 this Wednesday, January 7th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty sustainableflowers

Pack your bags, we’re going to the Netherlands 🇳🇱🌷✈️💐✨

Take a peek at what is to come: As a special year-end episode of the Slow Flowers Podcast, you’re invited to join me today in conversation with garden tour producer @lois.moss.gardens.tours , and my dear friend, @lorene_edwards_forkner of @seeing_color_in_the_garden , artist, author, and regular contributor to the Seattle Times. Together, we are planning a one-of-a-kind botanical tour in Spring 2026 – a unique Slow Flowers Experience that takes us to Holland and Belgium in April for a 7-day river boat cruise, plus several optional floral excursions and festivals. Here at Slow Flowers, we declared Floral Tourism a top insight in 2017 and in the subsequent nine years leading up to 2026, the allure of traveling and touring floral and garden destinations has been an important facet of our profession. Part education and research; part rest and retreat, when we visit botanical gardens, flower farms, and floral festivals, there’s something vital about these experiences. Tourism combined with fellow flower and garden lovers enriches our lives far beyond connecting with nature. We’re getting excited and you’re invited to join me on this special tour this coming spring. Seek new inspiration as you engage with the world and explore creative expression in 2026 – and listen on for updates because there’s new pricing just announced for the cruise portion of the tour.

For Slow Flower Experience info, drop a “🌷” in the comments and we will send you a direct link!

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty sustainableflowers

2025 was a year full of flights, flowers, and friendship ✈️💐❤️✨ We thank you, our Slow Flowers Society, for choosing to spread the Slow Flowers message near and far. We can’t wait to see what 2026 will hold, but we sure hope it’s just as connecting as this year!

#2025recap #slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry sustainabilty sustainableflowers

✨2026 Slow Flowers Worldwide Summit Speaker Spotlight✨

Meet Alicia Houston, the flowering force behind @thehealersharvest! — We are so thrilled to welcome Alicia as she will join our panel presentation on the topic, ‘Building a Farmer-Florist Business’ 💐

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Alicia (she/her) has been gardening for three years and sharing flowers with her community and local farmers markets for the past two. Her journey into farming began after moving from San Diego to care for her grandfather, one of the early vendors at the Bainbridge Farmers Market who sold eggs, fruits, vegetables, and jams. Wanting to bring him back to the market, Alicia combined that legacy with her own love of medicinal plants and time spent in a San Diego floral shop. Inspired by a documentary on a Skagit Valley flower farmer, she enrolled in a course that launched her path into flower farming. Since then, she has attended a sustainable floristry and farming conferences, participated in multiple workshops, and learned from fellow farmers. Today, Alicia shares that knowledge through workshops, farmers markets, and floristry services for weddings, events, styled shoots, pop-ups, and more.

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Join us for our 2026 Slow Flowers WORLDWIDE Summit on January 30 - 31, 2026 (ONLINE) to enjoy 2-days full of floral education! — Visit the link in our bio to secure your spot today!

🌷🌹🌻🪻

#slowflowerssociety #slowflowerssummit #slowflowersworldwidesummit #floralconference #floraleducation sustainablefloristry sustainableflowers

This week we are diving into the magic that’s to come on our 2026 Slow Flowers Experience to Holland & Belgium with @lorene_edwards_forkner of @seeing_color_in_the_garden and @lois.moss.gardens.tours!

For ticketing info and registration, drop us a ”🌷” in the comments and we will send you the link! // http://tri.ps/kzMwN

#slowflowers #slowflowerssociety #slowflowersmovement #slowflowersworldwide

Happy Holidays from your Slow Flowers Society friends ❤️ — We hope you all had a beautiful day full of love and warmth.

Bouquet from @resendizbrothers

#slowflowers #slowflowerssociety #slowflowersmovement #holidayflowers #holidaybouquet

On this very Christmas Eve, we bring you a very inspirational conversation surrounding slow flowers and slow pottery with our guest, Michelle Hartney of @flowersandceramics!

Take a peek at what is to come: In 2018, we named Slow Pottery one of our ten floral insights of the year, and the interest in combining locally-grown flowers with curated pottery and vase collections has only continued to gain momentum. The demand for American-made pottery first caught our attention in a 2015 New York Times article titled “The Budding Ceramics-to-Table Movement,” with the subtitle: “Why handmade ceramics are white hot.” The story noted that ” . . . the rejection of factory-produced sameness in dinnerware and vases reflects a desire to get back to something more essential.” Over the past decade, Slow Pottery has continued to be a theme of interest in the Slow Flowers movement. We hosted several of our members who make pottery or collaborate with ceramic artists in 2023, for a Slow Flowers Member Meet-Up, highlighting the importance of artisan pottery for artisan bouquets. Clearly, we LOVE this topic! And today’s guest, Michelle Hartney, owner of a Chicago-based micro flower farm and a ceramics studio, brings it all together, melding and harmonizing all of her interests and talents in an inspiring conversation that you’ll love and learn from.

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty sustainableflowers

Looking for a last minute gift? — Gift them a 2026 Slow Flowers Worldwide Summit registration! — Comment ‘TIX’ for the link to be sent via dm ✨

For more info about our 2026 Slow Flowers Worldwide Summit, visit the link in our bio // www.slowflowerssummit.com

#slowflowerssociety #slowflowerssummit #slowflowersworldwidesummit #floralconference #floraleducation sustainablefloristry sustainableflowers

Climate change 🫱🏼‍🫲🏽 Slow Flowers Movement — We are so excited to chat with @michellehartneyart of Flowers and Ceramics @flowersandceramics during this week’s Slow Flowers Podcast episode!

Stream Episode 748 this Wednesday, December 24th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty sustainableflowers

ALL ABOARD — We are so thrilled to welcome you to join Slow Flowers Founder @debraprinzing and Artist in Residence Lorene Edwards Forkner (@seeing_color_in_the_garden) for a fun Slow Flowers Society Experience in 2026! 🌷🌏🌷✨

We invite you to immerse yourself in the lands of Holland & Belgium as we embark on a very special, ‘Floral and Garden European River Cruise,’ that is 100% tailored to the garden, flower, and art lover on April 19-29, 2026. There are just a few spaces left, so give yourself the gift of a garden and floral retreat — and join us!!

For more information and booking accommodation, visit the link in our bio, or drop the “🌷” in the comments and we will send you the direct link!

#slowflowers #slowflowerssociety #slowflowersmovement #slowflowersworldwide

We're thrilled to share today's IG Live conversation with Alicia Houston of The Healer's Harvest @thehealersharvest.
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At the 2026 Slow Flowers WORLDWIDE Summit, you'll learn from Alicia as part of a panel of farmer-florist entrepreneurs.
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Here's more about Alicia: Through The Healer's Harvest, she gardens and shares flowers with her community and local farmers markets. Her journey into farming began after moving from San Diego to the Pacific Northwest to care for her grandfather, one of the early vendors at the Bainbridge Farmers Market (who sold eggs, fruits, vegetables, and jams). Wanting to bring him back to the market, Alicia combined that legacy with her own love of medicinal plants and time spent in a San Diego floral shop.
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Alicia shares her knowledge through workshops, farmers markets, and floristry services for weddings, events, styled shoots, pop-ups, and more.
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Grab your ticket to @slowflowerssummit and join us for the 2-day online conference on January 30-31, 2026!

Dahlias, podcasts, documentries, MAGIC, and more — are just some of the many topics discussed on today’s Slow Flowers Pocast with Jennifer Gulizia of @thefloweringfarmhouse and @thebackyardbouquetpodcast! ✨

Take a peek at what is to come: You may be familiar with today’s guest, Jennifer Gulizia of The Flowering Farmhouse and The Backyard Bouquet Podcast. Like many of us, Jennifer’s story began in her own garden, as her flower-growing fascination naturally melded with her professional photography career. In 2019, she and her husband, T.J., built a modern farmhouse on a 1/3-acre lot, in Oregon’s Hood River. While it was not enough space for a true flower farm, Jennifer planted almost 200 dahlias and eventually leased more land from her neighbors to expand. Join me on a visit to The Flowering Farmhouse to learn about the newest chapter of Jennifer’s story. Seven seasons in and Jennifer and T.J. have sold their modern farmhouse and purchased a 20-acre parcel outside Hood River to undertake its restoration and regeneration. At the same time, Jennifer has partnered with a documentary filmmaker and they are developing an ambitious project to document the story in a film with the working title of “Where We Bloom.” There’s a lot to learn from this educator and fellow Slow Flowers advocate!

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

When you know, you know ✨ — This is the story we love to share full of inspiration & serandipity thanks to Jennifer Gulizia of @thefloweringfarmhouse!

Stream Episode 747 this Wednesday, December 17th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

Happy National Poinsettia Day — featuring this gorgeous ‘Winter Rose Poinsettia’ from @hendricks.flowers, we can’t wait to see what holiday creations @ellenfrostflowers designs this season! ❤️

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers #poinsettia #poinsettias

We are crossing over the pond this week on the pod & introducing our new Slow Flowers International member, Eva Eliasson of @snittblomsodlareisverige 🌏🌷✨

Take a peek at what is to come: Today’s guest, Eva Eliasson, joins me from Stockholm, Sweden, where she is the chairwoman of Snittblomsodlare, the association of cut flower farmers in Sweden. We met virtually earlier this year when Eva reached out to introduce herself while on a family trip to the U.S. We scheduled time to chat further and I learned about the emerging market for locally-grown flowers in Sweden, a country with about 11 million citizens. Snittblomsodlare was formed in 2020 and has grown to include about 200 members across Sweden – representing farms in a diverse range of growing zones. I invited Snittblomsodlare to join Slow Flowers International and we’re thrilled to announce their official affiliation with the Slow Flowers Movement. I know you will enjoy our conversation as Eva and I discuss some of the same challenges and successes faced in their country and the impressive steps these growers are taking to change the floral marketplace.

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

Join Debra Prinzing @debraprinzing as she chats with Dee Hall Goodwin @mermaidcityflowers and @blackflowerfarmers, our 2026 Slow Flowers WORLDWIDE Summit speaker and partner!
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Not only will Dee moderate and present two sessions during the Summit, she has invited several Black Flower Farmers members to join her -- and we couldn't be more thrilled!
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Here's more about Dee:
Dee Hall Goodwin is the founder of Mermaid City Flowers, an urban flower farm and design studio in Norfolk, Virginia. She grows on borrowed plots, specializing in native plants, unusual cut flowers, and sustainable, foam-free design practices. Dee is also the founder of the Tidewater Flower Collective and Black Flower Farmers, and her work has been featured in Black Flora and Garden & Gun. She shares her expertise through talks and workshops with organizations including the Garden Club of America, the Pennsylvania Horticultural Society, and Norfolk Botanical Garden, focusing on floriculture, floral design, and the power of flowers to connect culture and community.
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You can learn from Dee and her fellow presenters during our two-day online conference, January 30-31, 2026! TICKET LINK IN BIO!
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The Slow Flowers Summit is a conference for creative professionals, thought leaders and pioneering voices in the progressive Slow Flowers community. Designed to stimulate curiosity, examine conventional assumptions and explore conscious and ethical practices in the floral industry, the Summit agenda asks speakers and audience members alike to inquire, inform, include, instigate and inspire.
. The Summit is perfectly timed for floral professionals and flower lovers to fill their toolboxes with skills and techniques, and to uplift their goals and ambitions for the coming season.
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@slowflowerssummit @mermaidcityflowers @blackflowerfarmers

This week we are chatting with Eva Eliasson, chairwoman of Snittblom Sodlare, aka “Slow Flowers Sweden”(@snittblomsodlareisverige)— Enjoy a nice little snippet of what is to come! ✨

Stream Episode 746 this Wednesday, December 10th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

The 2026 @pantone Color of the Year: Cloud Dancer was announced — and we can’t help but showcase the ✨magic✨ once created by the talented Slow Flowers member @passionflowersue this past September ☁️🤍✨

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Creative partners: @caidybrasurehair + @candacemua_
Model: @maeve.jamieson13
Gown: @belovedbridal

#slowflowerssociety #slowflowers #slowflowermovement #pantonecoloroftheyear #clouddancer #weddingfloral

Who would have thought dahlia tubers would make a delicious treat for two sweet gals 💛 — This week we chat with @feathersandflowerswenatchee and get a close up of her florals and pets!

Stream Episode 745 this Wednesday, December 3rd!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

A message from Slow Flowers Society Founder, Debra Prinzing 💌 —

Hello, Slow Flowers Community. I’ve been thinking about this season of Thanksgiving and what it symbolizes for so many of us during times of change, disruption, or stress. Can we be both thankful and uncertain at the same time?

We all love flowers – flowers in our gardens, fields, and greenhouses; flowers in our vases and installations; even edible flowers in our menus.

Considering that flowers give us so much, I want to pause to share how grateful I am for the sense of hope that flowers give us. The cycle of seed and bulb germination, growth of stems and foliage, the opening of buds to blooms; and later, the setting of seeds, and transition into dormancy or death . . . is fascinating and comforting to watch. The process connects us more deeply to nature and to the planet. I’m so grateful that flowers are present in our lives.

Hold a flower in your hand. Study its form; touch its textures; inhale its scents; and appreciate the wonder and delightful gift of the moment.

Each of you is as precious as a single flower and I’m so grateful for your role in the Slow Flowers movement as thoroughly unique individuals, and as a collective community.

Happy Thanksgiving to you, with my gratitude, and my wish that you find hope in the promise of a better world – appreciated through a single flower.

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

We so so delighted to share this interview, we hope you enjoy this week with @abbiezabarnyc! ✨✨✨

Take a peek at what is to come: For ten years, New York-based artist and illustrator Abbie Zabar had unique, early-morning access to the Great Hall at New York’s Metropolitan Museum of Art. With colored-pencils and a small square of paper, Abbie drew the dramatic floral arrangements on display in the Great Hall, designed by Chris Giftos, the Met’s floral master who served from 1970-2004.
Now, Abbie’s tiny masterpieces are collected in a beautiful new book called BOUQUET: Floral Arrangements at the Metropolitan Museum. From holiday arrangements of magnolia leaves, red berries and flyaway branches to summertime fiestas of palm leaves, red-hot pokers, and birds of paradise; in the hands of their secret chronicler, each floral arrangement comes alive on the page, expressing all the joy of nature. Including Abbie’s own notes on the compositions of the bouquets, as well as the story of her time as the museum’s quiet observer, Bouquet is inspiration for florists, gardeners, and fans of botanical art everywhere. I visited Abbie at her New York apartment and studio a few weeks ago, and I’m delighted to share our conversation with you today.

TUNE IN — Our latest Slow Flowers Podcast episode is streaming now across your favorite podcast streaming platforms 🎙️💐✨

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

Our Fall 2025 issue of the Slow Flowers Journal has arrived 💌❤️✨

Just in time for Harvest and Holiday, we are delighted to share the Fall 2025 issue of Slow Flowers Journal. Ours has been a season filled with book promotions and events to celebrate the publication of The Flower Farmers, and we are so grateful to the many Slow Flowers members who have hosted us on their farms and in their flower shops. We believe strongly in storytelling and have dedicated the book “to living a flower-filled life.”

This issue is for flower lovers, of course. We are inspired by Muriel Poure’s Gilded Age-inspired installation featuring all dried flowers at Lyndhurst in Bloom, as she filled one room of the historic mansion with her botanical artistry.

We love Nicole Wright’s “From the Heart” essay, in which she tells the story of a family heirloom that has passed from one generation to the next.

And we’re excited to read how Susan Larder and Carol Millett host fellow artists to paint their gardens and flowers, en plein air, at Foraged Florals in the heart of Nova Scotia.

We hope each of these heartfelt narratives will prompt ideas and insights for your floral enterprise! As always, please reach out to share your creative news. We’d love to see more of our Slow Flowers members in the pages of this magazine.

Visit the link in our bio to check it out today!

Photos:
✨ COVER & Exquisite Everlastings with @muriel.fleurs / photos by @alisonsheehyphoto
✨ The Flower (Flour) Hutch with @thepinkpeonyllc
✨ Plein Air Day with @foragedfloralsnewross

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers #slowflowersjournal

Just a compilation we couldn’t resist: DAHLIAS ⭐️

It’s dahlia season — And we are sharing some blooming beauties from a few Slow Flowers Society members: @gholsongardens @triplewrenfarms @the.dahlia.house

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

It’s the very end of the conversation with @abbiezabarnyc that had us looking like 🥹😍🥰✨✨✨

Stream Episode 744 this Wednesday, November 26th!

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers

POPULAR! You’re gonna be popular 🫧🩷💚🧹✨ — La la, la la!

Although this isn’t our typical type of content… we are changed FOR GOOD, and we just couldn’t help ourselves while dancing and scrolling through our feed in search of the most WICKED-ly beautiful blooms that’s well... DEFYING GRAVITY 😉✨

Enjoy some pops of Elphaba and Glinda in today’s mid-day scroll: @littlefarmorcas @jennycreekflowers @shyflowerfloraldesign @farmgirlflowers @sunnymeadowsflowerfarm @resendizbrothers @pepperharrow_ @gardenwerks_flowerfarm @coolspringgarden @flirtyfleurs @stemsbrooklyn @mayeshwholesale

#slowflowerssociety #slowflowers #slowflowersmovement #sustainablefloristry #sustainabilty #sustainableflowers #wicked #defyinggravity

Your continuous support means the world to us, but especially to the SLOW FLOWERS MOVEMENT ❤️

Here’s to welcoming our RENEWING members this month: @flordecasa_designs, @mivivadesigns_florals, @swallowssecretgarden, @theposyexpress, @farmgalflowers, @sol.and.serre, @itstheflowerhouse, @seasidepeonies, @cassiaoliveflowers, @lemeragardens, @analogfloral, @debraprinzing, @fortunate_orchard, and Supporter: Kelli Jayne Nichols of Seattle.

Are you considering what it’s like to be a part of our Slow Flowers Society or looking for new ways to market your business online? Visit us www.slowflowers.com/join to learn more info! 🪻🌹🌻🌷

#slowflowerssociety #slowflowers #slowflowersmovement #slowflowerscommunity #flowerfarmers #farmerflorists #florists #sustainableflowers

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Our Programs & Media Channels

The Slow Flowers Society is an inclusive community dedicated to
growing and design of local, seasonal and sustainable flowers and the promotion of those blooms in the floral marketplace. We deliver exclusive content
and resources to you via the following outlets.

Learn More

The Directory

The conscious choice for buying and selling flowers.

Find flowers, farms, florists and more.

Find Flowers

The Journal

Read the voices of Slow Flowers members and more! We cover sustainable floral design, local flowers and business branding in our online magazine.

Read Up

The Podcast

The Voice of the Slow Flowers Movement, our popular weekly Internet Radio show focuses on the business of flower farming and floral design.

Listen

BLOOM
Imprint

Slow Flowers' publishing imprint develops books by and about Slow Flowers members, working with creatives to turn a great concept into a publication.

Discover

Slow Flowers Events

Experience and connect in person at our annual Slow Flowers Summit, ongoing Meet-Ups, Workshops and Events.

More Events

American

Flowers Week

Our annual campaign takes the stage during a week-long promotion highlighting domestic cut flowers and design.

Attend

Why Slow Flowers?

1.

Connecting

consumers to the source of their flowers.

2.

Celebrating

the art and science

of local, seasonal and sustainable flowers.

3.

Empowering

farmers and florists to make ethical business choices.

Read our Slow Flowers Manifesto

Raves and Reviews

Under the Slow Flowers banner, Debra Prinzing's work is helping to change the American floral industry and its environmental footprint for the better.

– The American Gardener Magazine

Changing your relationship
with flowers.

One stem at
a time.

In the past 365 days, #slowflowers generated more than...

98 Million Impressions

...on Instagram and Twitter.

– Keyhole.co

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Slow Flowers sponsors support our work to connect consumers with florists, shops, studios, and farmers who supply and source domestic, seasonal and sustainably-grown flowers and Made-in-USA floral hardgoods and accessories.

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