Our Slow Flowers Programs & Events

Each of our Slow Flowers Programs and Events is designed to better connect consumers with florists, shops, studios and farmers who supply domestic and American-grown flowers and foliages. Our goal is to deliver unique content and resources to Consumers and Flower Entrepreneurs!

Slowflowers.com serves an important B2C and B2B role as a free, nationwide, online directory to our members. We feature florists, shops, studios and farms that supply local, seasonal and sustainably-grown flowers to their communities. 

We launched Slowflowers.com in 2014 with 250 members and it has since grown to more than 800 members across the U.S. and Canada. 


The Slow Flowers Directory


The Slow Flowers Podcast

Produced and hosted by Debra Prinzing, the Slow Flowers Podcast is an award-winning weekly Internet radio show featuring the leadings voices and influencers in the Slow Flowers Community.

Episodes are available for free download on iTunes where we have received 75 five-star reviews. 

The Podcast has been downloaded more than 650k times and averages 11k downloads monthly. We launched the Podcast in 2013 and have not missed a weekly episode ever since!

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The Slow Flowers Journal

Launched in 2017, the digital magazine delivers news, features, profiles, Q&As, opinion pieces and lots of gorgeous photography. Our editorial content engages readers in domestic and local flowers.

Slow Flowers joined with Florists' Review from 2017-2020 to produce the award-winning "Slow Flowers Journal," a standalone digital and print section.

Debra Prinzing served as contributing editor for the publication. Today, Slow Flowers continues to produce special editorial sections for Florists' Review while regularly publishing new original content for our online magazine.

The Slow Flowers Summit

The Slow Flowers Summit debuted in 2017 as a "LIVE" forum taking place during the heart of American Flowers Week.


Developed and produced by Debra Prinzing and Slow Flowers LLC, the Summit is designed to bring together creatives, thought leaders and change agents to participate in a lecture series and related events.


Our fourth Slow Flowers Summit will take place
June 28-30, 2021 in San Francisco, CA.


American Flowers Week

Launched in 2015, American Flowers Week is the original domestic flower promotion holiday, produced by Slow Flowers LLC. The one-week celebration encourages all facets of the floral industry to use #americanflowersweek and related collateral to draw attention to and promote domestic flowers.

We generated 3.1 million social media impressions and inspired participation across all channels of the floral industry, including media, flower farming, floral design, retail and grocery, wholesale, ecommerce and other vendors, such as plant, seed and hard goods partners.
American Flowers Week's Botanical Fashions Campaign is featured every year in the June issue of Florists' Review.