bloom
a Slow Flowers Imprint

Authentic, Influential, Accessible

bloom identifies, develops and publishes content that nurtures, highlights and supports the voices of flower farmers and florists in the
Slow Flowers Movement.

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Through the pages and publications of bloom, meet floral artists and entrepreneurs who embrace the Slow Flowers ethos as part of their business; be inspired by their creativity and sustainability in floral design; learn best practices as outlined in the Slow Flowers Manifesto; and adopt a floral lifestyle that is beautiful and sustainable.

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Over the course of her career in the media and high-tech industries, including eight years at Microsoft and 15+ years in newspaper/magazine publishing, Robin has managed innovative, award-winning teams and projects and received numerous design awards. 
She has extensive background in design education, trend research and ethnogrophy, content development and creative strategy.

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Writer, speaker, and leading adocate for American-grown flowers. Through her many Slow Flowers-branded projects, Debra convenes the national conversation to encourage consumers and professionals to make conscious choices about their floral purchases. 
 

Debra is the author of 11 books, including Slow Flowers,
The 50 Mile Bouauet
, and
Slow Flowers Journal Volume One.

Debra Prinzing
editorial director

Robin Avni

creative director

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